Keywords
depictions of work
the Modern movement
Peronism
Keywords plus
Architectural rendering
Modern movement (Architecture)
Peronism - Argentina
Exhibitionbuildings.
How to Cite
Abstract
The look proposal outlined in the custody of tangible and intangible resources that allow us to observe the exerciseof power of the various actors involved in the design of the representations of work. From the study of scenariosvendimiales and exhibition halls used by the Peronist propaganda machine is trying to rebuild a look that says thedeliberate action of Peronism to feed the imagination around the representations of work for the “New Argentina”.This work is developed within the historical method and is based on the analysis of two types of ephemeral architecture:vendimiales scenarios and exhibition halls. These ideas and representations are linked with the analysis ofpolitical and ideological context of the Peronist administration. The methodological strategy used is qualitative andexploratory, with a design of a flexible nature (Valles, 2000).Apuntes is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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