The work analyses the impact of international trade and investment and the way it affects the behaviour of people and their culture. It also describes how multinational companies act and intervene in their desire to conquer and dominate markets, and how their practices and styles cause friction within the population and in countries in which investment is made, who frequently take refuge in the fields of sovereignty, religionandmorals. Itdetailstheconceptsofforeigninvestment within and outside the Latin American region. It proposes an integrationist approach to preserve Latin American culture.