A importância das capacidades dinâmicas nas empresas born global colombianas
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Dec 13, 2013
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Resumo
Neste artigo, analisam-se algumas das capacidades dinâmicas pelas quais umaempresa colombiana pode ser Born Global, entre elas a influência das aliançasestratégicas, a orientação ao mercado e a aprendizagem organizacional. Cominformação de uma pesquisa a 297 empresas manufatureiras do país, realizadaem 2011, identificam-se essas capacidades ao empregar um modelo deredes neurais artificiais. Constata-se que as empresas de internacionalizaçãoacelerada se diferenciam principalmente porque apoiam na aprendizagem, nasocialização e no conhecimento de seu mercado para traçar estratégias com petitivas.Esses resultados estendem a pesquisa das empresas Born Globalao campo da estratégia empresarial.
Keywords
dynamic capabilities, partnerships, market-oriented, born globalcapacidades dinámicas, alianzas, orientación al mercado, born globalcapacidades dinâmicas, aprendizagem, alianças, orientação ao mercado, born global
References
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Atuahene-Gima, K. (2005). Resolving the capability-rigidity paradox in new product innovation. Journal of Marketing, 69, 61-83.
Bröring, S. and Herzog, P. (2008). Organising new business development: Open innovation at Degussa. European Journal of Innovation Management, 11 (3), 330-348.
Brown, S. and Eisenhardt, K. (1997). The art of continuous change: Linking complexity theory and time-paced evolution in relentlessly shifting organizations. Administrative Science Quarterly, 42 (1), 1-34.
Burgelman, R. A. (2002). Strategy as vector and the inertia of coevolutionary lock-in. Administrative Science Quarterly, 47, 325-357.
Calantone, R., Cavusgil, S. and Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31 (6), 515-524.
Carroll, J. M. (1982). The adventure of getting to know a computer. IEEE Comput, 15 (11), 49-58.
Cavusgil, S. (1980). On the internationalization process of firms. European Research, 8 (6), 273-281.
Chen, R., Sun, C., Helms, M. and Jih, W. (2008). Aligning information technology and business strategy with a dynamic capabilities perspective: A longitudinal study of a Taiwanese Semiconductor Company. International Journal of Information Management, 28 (5), 366-378.
Cohen, W. and Levinthal, D. (1990). Absorptive-capacity - a new perspective on learning and innovation. Administrative Science Quarterly, 35 (1), 128-152.
Das, T. and Teng, B. (2000). A resource-based view of strategic alliances. Journal of Management, 26 (1), 31-61.
Day, G. (1994). Continuous learning about markets. California Management Review, 36, 9-31.
Dosi, G., Faillo, M. and Marengo, L. (2003). Organizational capabilities, patterns of knowledge accumulation and governance structures in business firms: An introduction. Conferencia Organizational Innovation With in Firms, Paris.
Drucker, P. (1954). The practice of management. New York: Harper & Brothers.
Eisenhardt, K. and Martin, J. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21 (10-11), 1105-1121.
Frazier, G., Spekman, R. and Charles R. (1988). Just-in-time exchange relationships inindustrial markets. Journal of Marketing, 52, 52-67.
Freeman, S., Edwards, R. and Schroder, B. (2006). How smaller Born-global firms use networks and alliances to overcome constraints to rapid internationalization. Journal of International Marketing, 14 (3), 33-63.
Gnyawali, D. and Madhavan, R. (2001). Cooperative networks and competitive dynamics: A structural embeddedness perspective. Academy of Management Review, 26 (3), 431-445.
Gong, G. (1986). Cross-Validation, the jacknife, and the bootstrap: Excess error estimation in forward logistic regression. Journal Am Stat Assoc., 81, 108-113.
Hair, J., Anderson, R., Tatham R. L. y Black, W. (1999). Análisis Multivariante, 5ª ed. Prentice Hall.
Hawley, D., Johnson, J. and Raina, D. (1990). Artificial Neural Systems: A new tool of financial decision-making. Financial Analysts Journal, 46 (6), 63-72.
He, Z. L. and Wong, P. K. (2004). Exploration vs. exploitation: An empirical test of the ambidexterity hypothesis. Organization Science, 15, 481-494.
Hebel, M. (2007). Ligth bulbs and change: Systems thinking and organizational learning for new ventures. The Learning Organization, 24 (6), 499-509.
Hilera J. y Martínez V. (1995) Redes neuronales artificiales. Fundamentos, modelos y aplicaciones. Madrid: RA-MA.
Hunt, S. and Lambe, C. (2000). Marketing contribution to business strategy: Market orientation, relationship marketing and resource -advantage theory. International Journal of Management Reviews, 2 (10), 17-43.
Johanson, J. and Vahlne, J. (1990). The mechanism of internationalization. International Marketing Review, 7 (4), 11-24.
Johanson, J. and Vahlne, J. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40 (9), 1411-1431.
Johanson, J. and Wiedersheim, F. (1975).The internationalization process of the firms: Four Swedish case studies. Journal of Management Studies, 12 (3), 305-322.
Johanson, J. and Vahlne, J. (1977).The internationalization process of the firm-A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8 (1), 23-32.
Johnson, J. and Sohi, R. (2003). The development of interfirm partnering competence: platforms for learning, learning activities, and consequences of learning. Journal of Business Research, 56 (9), 757-766.
Kale, P., Singh, H. and Perlumutter, H. (2000). Learning and protection of proprietary assets in strategic alliances: Building relational capital. Strategic Management Journal, 21 (3), 217-237.
Kato, E. (2005). La paradoja exploración explotación: una perspectiva desde la capacidad organizacional. Economía y Sociedad, 10 (16), 85-98.
Knight, G., Madsen, T. and Servais, P. (2004).An Inquiry into Born-global firms in Europe and the USA. International Marketing Review, 21 (6), 645-665.
Knight, G. and Cavusgil, T. (1996). The born global firm: A challenge to traditional internationalization theory. Advances in International Marketing, 8, 11-26.
Knight, G. and Cavusgil, T. (2004).Innovation, organizational capabilities, and the born global firm. Journal of International Business Studies, 35 (2), 124-141.
Knight, J. (1997). Internationalization of higher education: A conceptual framework. In J. Knight and H. De Wit (Eds.), Internationalization of higher education in the Asia Pacific countries (pp. 5-19). Amsterdam: EAIE.
Kohli, A., Jaworski, B. and Kumar, A. (1993). Markor: A measure of market orientation. Journal of Marketing Research, 30 (4), 467-477.
Kohli, A. and Jaworski, B. (1990). Market orientation: The construct, research propositions, and managerial implications. EEUU: Journal of Marketing, 54, 90-113.
Levinthal, D. and March, J. (1993).The myopia of learning. Strategic Management Journal, 14, 95-112.
Lin, B. and Chen, C. (2006).Fostering product innovation in industry networks: The mediating role of knowledge integration. International Journal of Human Resource Management, 17 (1), 155-173.
Madsen, T. and Servais, P. (1997). The internationalization of born global: An evolutionary process. International Business Review, 6 (6), 561-583.
Majumdar, S. (2000). Sluggish giants, sticky cultures, and dynamic capability transformation. Journal of Business Venturing, 15 (1), 59-78.
Malone, T. W. 1982. Heuristics for designing enjoyable user interfaces: Lessons from computer games. In Proceedings of the Conference on Human Factors in Computing Systems. ACM, New York, 63-68.
March, J. (1991). Exploration and exploitation in organizational learning. Organization Science, 2, 71-87.
Masters, T. (1993). Practical neural networks recipes in C++. London: Academic Press.
McGrath, R. G. (2001). Exploratory learning, innovative capacity, and managerialoversight. Academy of Management Journal, 44, 118-131.
Mertens, L. y Palomares, L. (2006). Capacidad dinámica de aprendizaje en las Organizaciones ¿Gestión de la ambigüedad y dilemas base de la economía de aprendizaje? Seminario Internacional globalización, conocimiento y desarrollo. UNAM, México.
Miller, A. and Blott, B. (1992). Review of neural network application inmedical imaging and signal processing. Med BiolEngComput, 30, 449-464.
Mody, A. (1993). Learning Through Alliances. Journal of Economic Behavior & Organization, 20 (2), 151-170.
Möller, K. and Svahn, S. (2003). Managing strategic nets: A capability perspective. Marketing Theory, 3 (2), 209-234.
Monferrer, D. (2011). La orientación al mercado de la red como determinante de la competitividad de las nuevas empresas internacionales. El efecto mediador de las capacidades dinámicas. Departamento de Administración de empresas y marketing. Unviersidad Jaume I. España.
Narver, J. and Slater, S. (1990). The effects of a market orientation on business profitability. Journal of Marketing, 54, 20-35.
Nonaka, I. y Takeuchi, H. (1999). La organización creadora de conocimiento. México: Oxford.
Nooteboom, B. (2000) Learning and innovation in organizations and economies. Oxford: Oxford University Press.
Oviatt, B. and McDougall, P. (1994).Toward a theory of international new ventures. Journal of International Business Studies, 25 (1), 45-64.
Oviatt, B. and McDougall, P. (2005). Defining international entrepreneurship and modeling the speed of internationalization. Entrepreneurship Theory and Practice, 29 (5), 537-553.
Plá, J. and Escribá, A. (2006). Accelerated internationalization: Evidence from a late investor economy. International Marketing Review, 23 (2), 255-278.
Powell, W., Kogut, K. and Smith-Doerr, L. (1996).Interorganizational collaboration and the locus of innovation: Networks of learning in biotechnology. Administrative Science Quarterly, 41 (1), 116-145.
Protogerou, A., Caloghirou, Y. and Lioukas, S. (2008). Dynamic capabilities and their indirect impact on firm performance. DRUID 25th Conference, Copenhagen.
Rialp, A. and Rialp, J. (2007). Faster and more successful exporters: An exploratory study of born global firms from the resource -based view. Journal of EuroMarketing, 16 (1/2), 71-86.
Rindova, V. and Kotha, S. (2001). Continuous “morphing”: Competing through dynamic capabilities, form, and function. Academy of Management Journal, 44 (6), 1263-1280.
Ripley, B. (1996). Pattern recognition and neural networks. Cambridge: Cambridge University Press.
Rodríguez, M., Ruíz, C. y Armario, G. (2012). Las empresas Born Global: un enfoque de capacidades dinámicas. Revista Internacional de la Pequeña y Mediana Empresa, 1 (4), 49-67.
Rumelhart, D. and McClelland, J. (1986). Parallel distributed processing: Explorations in the microstructure of cognition, vol. I. Cambridge, MA: MIT Press.
Schildt, H. A., Maula, M. V. And Keil, T. (2005). Explorative and exploitative learningfrom external corporate ventures. Entrepreneurship Theory and Practice, 29, 493-515.
Shane, S. and Venkataraman, S. (2000). The promise of entrepreneurship as a field ofresearch. Academy of Management Review, 25, 217-226.
Slater, S., and Narver, J. (1995). Market orientation and the learning organization. Journal of Marketing, 59 (3), 63-74.
Smith, M. (1993). Neural networks for statistical modeling. New York: Van Nostrand Reinhold.
Teece, D. (1982). Towards an economic theory of the multiproduct firm. Journal of Economic Behavior and Organization, 3, 33-46.
Teece, D. J., Pisano, G. and Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18 (7), 509-533.
Van den Bosch, F., Volberda, H. And De Boer, M. (1999). Coevolution of firm absorptive capacity and knowledge environment: Organizational forms and combinative capabilities, Organization Science, 10 (5), 551-568.
Verona, G. and Ravasi, D. (2003).Unbundling dynamic capabilities: an exploratory study of continuous product innovation. Industrial and Corporate Change, 12 (3), 577-606.
Walter, A., Auer, M. and Ritter, T. (2006).The impact of network capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing, 21 (4), 541-567.
Wu, L. (2007), Entrepreneurial resources, dynamic capabilities and start-up performance of Taiwan´s high-tech firms. Journal of Business Research, 60, 549-555.
Zhang, M. and Tansuhaj, P. (2007). Organizational culture, information technology capability, and performance: The case of Born Global firms. Multinational Business Review, 3 (15), 43-76.
Zollo, M. and Winter, S. (2002). Deliberate learning and the evolution of dynamic capabilities, Organization Science, 13 (3), 339-351.
Atuahene-Gima, K. (2005). Resolving the capability-rigidity paradox in new product innovation. Journal of Marketing, 69, 61-83.
Bröring, S. and Herzog, P. (2008). Organising new business development: Open innovation at Degussa. European Journal of Innovation Management, 11 (3), 330-348.
Brown, S. and Eisenhardt, K. (1997). The art of continuous change: Linking complexity theory and time-paced evolution in relentlessly shifting organizations. Administrative Science Quarterly, 42 (1), 1-34.
Burgelman, R. A. (2002). Strategy as vector and the inertia of coevolutionary lock-in. Administrative Science Quarterly, 47, 325-357.
Calantone, R., Cavusgil, S. and Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31 (6), 515-524.
Carroll, J. M. (1982). The adventure of getting to know a computer. IEEE Comput, 15 (11), 49-58.
Cavusgil, S. (1980). On the internationalization process of firms. European Research, 8 (6), 273-281.
Chen, R., Sun, C., Helms, M. and Jih, W. (2008). Aligning information technology and business strategy with a dynamic capabilities perspective: A longitudinal study of a Taiwanese Semiconductor Company. International Journal of Information Management, 28 (5), 366-378.
Cohen, W. and Levinthal, D. (1990). Absorptive-capacity - a new perspective on learning and innovation. Administrative Science Quarterly, 35 (1), 128-152.
Das, T. and Teng, B. (2000). A resource-based view of strategic alliances. Journal of Management, 26 (1), 31-61.
Day, G. (1994). Continuous learning about markets. California Management Review, 36, 9-31.
Dosi, G., Faillo, M. and Marengo, L. (2003). Organizational capabilities, patterns of knowledge accumulation and governance structures in business firms: An introduction. Conferencia Organizational Innovation With in Firms, Paris.
Drucker, P. (1954). The practice of management. New York: Harper & Brothers.
Eisenhardt, K. and Martin, J. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21 (10-11), 1105-1121.
Frazier, G., Spekman, R. and Charles R. (1988). Just-in-time exchange relationships inindustrial markets. Journal of Marketing, 52, 52-67.
Freeman, S., Edwards, R. and Schroder, B. (2006). How smaller Born-global firms use networks and alliances to overcome constraints to rapid internationalization. Journal of International Marketing, 14 (3), 33-63.
Gnyawali, D. and Madhavan, R. (2001). Cooperative networks and competitive dynamics: A structural embeddedness perspective. Academy of Management Review, 26 (3), 431-445.
Gong, G. (1986). Cross-Validation, the jacknife, and the bootstrap: Excess error estimation in forward logistic regression. Journal Am Stat Assoc., 81, 108-113.
Hair, J., Anderson, R., Tatham R. L. y Black, W. (1999). Análisis Multivariante, 5ª ed. Prentice Hall.
Hawley, D., Johnson, J. and Raina, D. (1990). Artificial Neural Systems: A new tool of financial decision-making. Financial Analysts Journal, 46 (6), 63-72.
He, Z. L. and Wong, P. K. (2004). Exploration vs. exploitation: An empirical test of the ambidexterity hypothesis. Organization Science, 15, 481-494.
Hebel, M. (2007). Ligth bulbs and change: Systems thinking and organizational learning for new ventures. The Learning Organization, 24 (6), 499-509.
Hilera J. y Martínez V. (1995) Redes neuronales artificiales. Fundamentos, modelos y aplicaciones. Madrid: RA-MA.
Hunt, S. and Lambe, C. (2000). Marketing contribution to business strategy: Market orientation, relationship marketing and resource -advantage theory. International Journal of Management Reviews, 2 (10), 17-43.
Johanson, J. and Vahlne, J. (1990). The mechanism of internationalization. International Marketing Review, 7 (4), 11-24.
Johanson, J. and Vahlne, J. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40 (9), 1411-1431.
Johanson, J. and Wiedersheim, F. (1975).The internationalization process of the firms: Four Swedish case studies. Journal of Management Studies, 12 (3), 305-322.
Johanson, J. and Vahlne, J. (1977).The internationalization process of the firm-A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8 (1), 23-32.
Johnson, J. and Sohi, R. (2003). The development of interfirm partnering competence: platforms for learning, learning activities, and consequences of learning. Journal of Business Research, 56 (9), 757-766.
Kale, P., Singh, H. and Perlumutter, H. (2000). Learning and protection of proprietary assets in strategic alliances: Building relational capital. Strategic Management Journal, 21 (3), 217-237.
Kato, E. (2005). La paradoja exploración explotación: una perspectiva desde la capacidad organizacional. Economía y Sociedad, 10 (16), 85-98.
Knight, G., Madsen, T. and Servais, P. (2004).An Inquiry into Born-global firms in Europe and the USA. International Marketing Review, 21 (6), 645-665.
Knight, G. and Cavusgil, T. (1996). The born global firm: A challenge to traditional internationalization theory. Advances in International Marketing, 8, 11-26.
Knight, G. and Cavusgil, T. (2004).Innovation, organizational capabilities, and the born global firm. Journal of International Business Studies, 35 (2), 124-141.
Knight, J. (1997). Internationalization of higher education: A conceptual framework. In J. Knight and H. De Wit (Eds.), Internationalization of higher education in the Asia Pacific countries (pp. 5-19). Amsterdam: EAIE.
Kohli, A., Jaworski, B. and Kumar, A. (1993). Markor: A measure of market orientation. Journal of Marketing Research, 30 (4), 467-477.
Kohli, A. and Jaworski, B. (1990). Market orientation: The construct, research propositions, and managerial implications. EEUU: Journal of Marketing, 54, 90-113.
Levinthal, D. and March, J. (1993).The myopia of learning. Strategic Management Journal, 14, 95-112.
Lin, B. and Chen, C. (2006).Fostering product innovation in industry networks: The mediating role of knowledge integration. International Journal of Human Resource Management, 17 (1), 155-173.
Madsen, T. and Servais, P. (1997). The internationalization of born global: An evolutionary process. International Business Review, 6 (6), 561-583.
Majumdar, S. (2000). Sluggish giants, sticky cultures, and dynamic capability transformation. Journal of Business Venturing, 15 (1), 59-78.
Malone, T. W. 1982. Heuristics for designing enjoyable user interfaces: Lessons from computer games. In Proceedings of the Conference on Human Factors in Computing Systems. ACM, New York, 63-68.
March, J. (1991). Exploration and exploitation in organizational learning. Organization Science, 2, 71-87.
Masters, T. (1993). Practical neural networks recipes in C++. London: Academic Press.
McGrath, R. G. (2001). Exploratory learning, innovative capacity, and managerialoversight. Academy of Management Journal, 44, 118-131.
Mertens, L. y Palomares, L. (2006). Capacidad dinámica de aprendizaje en las Organizaciones ¿Gestión de la ambigüedad y dilemas base de la economía de aprendizaje? Seminario Internacional globalización, conocimiento y desarrollo. UNAM, México.
Miller, A. and Blott, B. (1992). Review of neural network application inmedical imaging and signal processing. Med BiolEngComput, 30, 449-464.
Mody, A. (1993). Learning Through Alliances. Journal of Economic Behavior & Organization, 20 (2), 151-170.
Möller, K. and Svahn, S. (2003). Managing strategic nets: A capability perspective. Marketing Theory, 3 (2), 209-234.
Monferrer, D. (2011). La orientación al mercado de la red como determinante de la competitividad de las nuevas empresas internacionales. El efecto mediador de las capacidades dinámicas. Departamento de Administración de empresas y marketing. Unviersidad Jaume I. España.
Narver, J. and Slater, S. (1990). The effects of a market orientation on business profitability. Journal of Marketing, 54, 20-35.
Nonaka, I. y Takeuchi, H. (1999). La organización creadora de conocimiento. México: Oxford.
Nooteboom, B. (2000) Learning and innovation in organizations and economies. Oxford: Oxford University Press.
Oviatt, B. and McDougall, P. (1994).Toward a theory of international new ventures. Journal of International Business Studies, 25 (1), 45-64.
Oviatt, B. and McDougall, P. (2005). Defining international entrepreneurship and modeling the speed of internationalization. Entrepreneurship Theory and Practice, 29 (5), 537-553.
Plá, J. and Escribá, A. (2006). Accelerated internationalization: Evidence from a late investor economy. International Marketing Review, 23 (2), 255-278.
Powell, W., Kogut, K. and Smith-Doerr, L. (1996).Interorganizational collaboration and the locus of innovation: Networks of learning in biotechnology. Administrative Science Quarterly, 41 (1), 116-145.
Protogerou, A., Caloghirou, Y. and Lioukas, S. (2008). Dynamic capabilities and their indirect impact on firm performance. DRUID 25th Conference, Copenhagen.
Rialp, A. and Rialp, J. (2007). Faster and more successful exporters: An exploratory study of born global firms from the resource -based view. Journal of EuroMarketing, 16 (1/2), 71-86.
Rindova, V. and Kotha, S. (2001). Continuous “morphing”: Competing through dynamic capabilities, form, and function. Academy of Management Journal, 44 (6), 1263-1280.
Ripley, B. (1996). Pattern recognition and neural networks. Cambridge: Cambridge University Press.
Rodríguez, M., Ruíz, C. y Armario, G. (2012). Las empresas Born Global: un enfoque de capacidades dinámicas. Revista Internacional de la Pequeña y Mediana Empresa, 1 (4), 49-67.
Rumelhart, D. and McClelland, J. (1986). Parallel distributed processing: Explorations in the microstructure of cognition, vol. I. Cambridge, MA: MIT Press.
Schildt, H. A., Maula, M. V. And Keil, T. (2005). Explorative and exploitative learningfrom external corporate ventures. Entrepreneurship Theory and Practice, 29, 493-515.
Shane, S. and Venkataraman, S. (2000). The promise of entrepreneurship as a field ofresearch. Academy of Management Review, 25, 217-226.
Slater, S., and Narver, J. (1995). Market orientation and the learning organization. Journal of Marketing, 59 (3), 63-74.
Smith, M. (1993). Neural networks for statistical modeling. New York: Van Nostrand Reinhold.
Teece, D. (1982). Towards an economic theory of the multiproduct firm. Journal of Economic Behavior and Organization, 3, 33-46.
Teece, D. J., Pisano, G. and Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18 (7), 509-533.
Van den Bosch, F., Volberda, H. And De Boer, M. (1999). Coevolution of firm absorptive capacity and knowledge environment: Organizational forms and combinative capabilities, Organization Science, 10 (5), 551-568.
Verona, G. and Ravasi, D. (2003).Unbundling dynamic capabilities: an exploratory study of continuous product innovation. Industrial and Corporate Change, 12 (3), 577-606.
Walter, A., Auer, M. and Ritter, T. (2006).The impact of network capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing, 21 (4), 541-567.
Wu, L. (2007), Entrepreneurial resources, dynamic capabilities and start-up performance of Taiwan´s high-tech firms. Journal of Business Research, 60, 549-555.
Zhang, M. and Tansuhaj, P. (2007). Organizational culture, information technology capability, and performance: The case of Born Global firms. Multinational Business Review, 3 (15), 43-76.
Zollo, M. and Winter, S. (2002). Deliberate learning and the evolution of dynamic capabilities, Organization Science, 13 (3), 339-351.
Como Citar
Escandón Barbosa, D. M., Rodríguez Orejuela, A., & Hernández Espallardo, M. (2013). A importância das capacidades dinâmicas nas empresas born global colombianas. Cuadernos De Administración, 26(47), 141–164. https://doi.org/10.11144/Javeriana.cao26-47.icde
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