Advertising and modernity in colombia: notes for a better understanding of modern publicity’s narrative
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Abstract
This article makes a general introduction of the premises, both theoretical and historical, from which the research on “Colombian modernity as narrated by publicity: 1900-1950” was carried out. Among such premises are the debate on the role of publicity in building Colombian modernity, and the analysis of the function of the calculation - need - desire trilogy in consumer decision making. Finally, the methodological design is presented along with some partial results and conclusions.
Keywords
modernidad, publicidad, relato, consumomodernity, publicity, account, consumption.modernidade, publicidade, história, consumo
References
How to Cite
VILLADIEGO PRINS, M., Bernal, P., & Urbanczyk, M. (2021). Advertising and modernity in colombia: notes for a better understanding of modern publicity’s narrative. Signo Y Pensamiento, 25(49), 160–169. Retrieved from https://ojspuj.repositoriodigital.com/index.php/signoypensamiento/article/view/3702 (Original work published September 15, 2006)
Section
Reports
This work is licensed under a Creative Commons Attribution 4.0 International License.